SOCIAL MEDIA SPENDING HABITS

We know that constant use of social media can immensely impact how we feel about ourselves, but what about our bank account? A substantial amount of research shows that it is not a question of whether social media influences our spending habits, but how and at what cost? Are social media ad buys to blame?  Do you cave to peer pressure because you want to impress your friends or avoid missing out? Are you lured by targeted ads that leverage our data and feed off our impulse control? Have you been eased into spending more than we can afford because it’s so easy to shop online?  The answer is all of the above! In 2022, we’ve been more reliant on social media to stay connected to each other than ever before. We’ve also never had such high demand and necessity for the conveniences of online shopping.